Persol is a renowned Italian eyewear manufacturer known for creating timeless icons. The company debuted in 1917 with technically advanced glasses, especially designed for sports drivers and pilots who needed perfect vision, protection and ultimate comfort. After all this time, Persol roots are still grounded in unrivalled craftsmanship and technical perfection. With its sonorous name, meaning “for sun”, it is the true heir to the Italian culture of excellence, a perfect symbiosis of technology and aesthetics. The fascinating design and artistic quality of Persol glasses make them a premier choice among famous sportsmen, artists and musicians, such as Jenson Button, Lewis Hamilton, Leonardo Di Caprio, Bradley Cooper and Zac Efron.
Every Persol frame is a real masterpiece of design and engineering. The process of production consists of more than thirty basic stages, combining top-grade materials, cutting-edge technology, unparalleled industry expertise and meticulous attention to every detail. The glasses come with Barberini® mineral lenses, made with utilizing the finest materials and advanced manufacturing processes to ensure high durability and the purest visual image. Being an authorized distributor of Persol eyewear in Manhattan, New York, we stock one of the largest selections of frames in the market. We’re waiting for you at 288 Columbus Ave to try on the iconic designs.
In its 100 years of history Persol has produced a vast number of ground-breaking frames destined to become bestsellers. With their unique, indisputable design, some of them are still considered to be true icons. Most innovations have been created in the Turin workshop, where everything has started. Presented in the late 1930s, Meflecto was the industry’s first flexible stem system, providing a perfect fit for unique facial proportions of every face. Another great invention was Victor Flex, a three-notch bridge which resulted in comfortable curves and thus improved fitting. To make Persol eyewear recognizable worldwide, they created The Freccia, a unique hinge decorated with an arrow that has become the iconic emblem of the Brand.
In 1957, Persol created its first legendary frame, Model 649 designed for the tram drivers of Turin, who required wide glasses to save their eyes from dust. It was a highly reliable eyewear that soon gained a worldwide popularity. Besides, it was one of the most stylish designs, becoming an icon since being worn by Marcello Mastroianni in 1961. From that moment on, the manufacturer began to establish close ties with the world of cinema, ties which are still going strong today. Persol eyewear featured in some of the most legendary Italian movies and has been worn by brilliant artists and directors both on and off the screen.
One hundred years of outstanding success is what makes Persol stand far apart from the competition. Founded in 1917 in Turin by Giuseppe Ratti, the owner of Berry optical, the Italian brand has quickly become famous and extremely popular. The company specialized in producing top-quality glasses and lenses for aviators and athletes. From the humble beginning, the manufacturer paid much attention to every detail, creating frames that were masterpieces of engineering and craftsmanship. Utilizing the finest primary materials and the most innovative manufacturing processes, Persol has remained at the forefront of the industry for over a century. It is one of the oldest eyewear companies in the world that has made a name for itself.
In 1995 Persol was purchased by Luxottica and continued to strive for excellence and effectiveness, creating glasses of outstanding quality and iconic design. Luxottica has invested to preserve this unique heritage, turning Persol into one of the globe’s most significant eyewear brands while honoring its roots. Nowadays, more than ever, the iconic label is the protagonist of a constantly evolving story. It continues to design and produce its outstanding frames at its historic factory in Lauriano, near Turin, where each pair of glasses is still crafted with the same care and attention as it was one hundred years ago.